Dashboard Overview

The Statalog dashboard gives you a complete picture of your site's traffic at a glance. This page walks through every element so you know exactly where to look for the data you need.

Date range picker

The date range picker sits in the top-right corner of every dashboard page. Click it to choose a reporting window. The available presets are:

  • Today — data from midnight to the current moment
  • Last 7 days — the previous seven full days
  • Last 30 days — the previous thirty full days
  • This month — the current calendar month so far
  • Last month — the previous full calendar month
  • Custom — any start and end date you specify

All metrics on the page update instantly when you change the date range.

Realtime indicator

A small green dot appears next to your site name in the header when there are visitors active on your site right now. The number beside it shows the count of unique visitors seen in the last five minutes. This updates automatically without refreshing the page.

Summary metrics

Directly below the date range picker, Statalog shows five headline numbers for the selected period:

Unique Visitors — The count of distinct visitor IDs seen during the period. Because the visitor ID resets daily, this is a conservative and privacy-preserving count rather than a persistent user count.

Pageviews — The total number of individual page loads recorded.

Sessions — The number of distinct visits. A session groups consecutive pageviews from the same visitor with no gap longer than 30 minutes between them.

Bounce Rate — The percentage of sessions that consisted of a single pageview. A lower bounce rate generally indicates that visitors are exploring more of your site.

Avg. Duration — The average time visitors spent per session, calculated from the time between the first and last pageview in each session. Sessions with a single pageview contribute a duration of zero.

Each metric card also shows the percentage change compared to the previous equivalent period, so you can immediately see whether traffic is growing or declining.

The trend graph

Below the summary cards is a bar or line graph showing how the selected metric varied over time. By default it shows unique visitors per day. For the Today date range, the graph switches to hourly resolution.

Click any bar or data point to filter the entire dashboard to that specific day or hour. Click again to clear the filter.

Breakdown tables

Below the graph, a set of tabbed tables breaks down your traffic by dimension. Each table shows the top entries ranked by visitor count, with the option to expand and see more rows.

Pages — The most-visited URLs on your site, along with their individual pageview counts, unique visitors, bounce rates, and average duration. Use this to identify your highest-traffic content.

Sources — Where your visitors came from. This includes referrer domains (e.g. google.com, twitter.com), direct traffic (no referrer), and UTM-tagged campaign sources when present.

Countries — The geographic distribution of your visitors, determined from their IP address at request time. The IP address itself is never stored.

Devices — A breakdown by device type (desktop, mobile, tablet), browser, and operating system. Use the sub-tabs to switch between these dimensions.

Each table column is sortable. Click a column header to re-rank by that metric.

Sidebar navigation

The left sidebar provides access to every section of Statalog:

  • Overview — The main traffic dashboard described on this page
  • Pages — Full page-level report with entry/exit pages and scroll depth
  • Sources — Detailed acquisition report including UTM campaigns
  • Events — Custom event counts and properties
  • Goals — Conversion tracking and revenue totals
  • Funnels — Multi-step funnel visualisation
  • Heatmaps — Click and scroll heatmaps per URL
  • Errors — JavaScript error log
  • Performance — Core Web Vitals and load time data
  • Settings — Site configuration, team members, and billing

Filtering

Click any value in a breakdown table — a country name, a referrer domain, a page URL — to apply it as a filter. The entire dashboard narrows to show only traffic that matches that dimension. Multiple filters can be combined. Active filters appear as chips below the date range picker; click the X on any chip to remove it.